The Elite Squad

The Elite Squad no longer exists.  You can still receive my regular free Sales, Marketing and Pricing tips and advice via the Success Bulletin e-mails, come to one of my Discovery Day Workshops, or join either of my coaching and mentoring groups - Selling Without Selling and Opportunity Rocks.  Links to these can be found on the pages in the coloured drop down menu above.

Here's what others are saying about David Winch:

"I received loads of valuable information that was specific and actionable.  I was able to come away with lots of ideas, which I spent a couple of hours putting into a specific strategy for my firm that was implemented immediately.  The implementation of the ideas I gathered has seen an immediate 25% increase in fees for a typical case, and this will only increase further."
Katie Forrest - Motoring Lawyers Online

"Doing as David Winch suggested has produced some outstanding results for me.  The fees that I actually collect have increased by a step change but more importantly, in all cases the client/ professional bond is much stronger and this has led to lots of incremental business.  David is a great exponent and I consider myself very lucky to have been trained by him."
Nigel Denny –Cornerstone Management Initiatives

"David Winch has taught me to really listen to what clients are valuing, rather than what I thought they were valuing.  Now we book a 20 minute phone discussion with all enquirers where we go through a fairly detailed questioning process to get the clients to clarify in their own minds what they actually want before we make a site visit.  This has saved us several unnecessary expensive trips."
John Dyer-Grimes - Dyer-Grimes Architects

"The biggest revelation I've got from David Winch is pricing by the value the client gets and not by the hour or the day.  Working with the client to articulate value is a very powerful technique.  We work together to find a solution so it doesn't really feel like selling at all.  The big thing is getting them to articulate the value, but do you know, in practice they always get even more value than they think they will!"
Lindsay Wittenberg - Lindsay Wittenberg Ltd

"The ideas are very valuable, giving a different perspective to approaching a sales conversation with a prospective client.  The questioning techniques and the sales conversation structure have proved very useful."
Mike Jones - Potential Matters

"The biggest thing I take away is the alternative way of doing business – and it works."
Ian Perry - Remedy For Business

"In three months of working with David, I've booked six month's work at a time of year when I'd normally struggle to get one or two leads.  My leads have trebled, my conversion to paying clients has doubled and my average project value has gone up between two and three times!"
John Brennan, J B Landscapes Ltd.

"I put the fee setting ideas into practice as clients prefer set fees to costs running out of control.  I'd recommend this to any service provider - You'll learn all about selling and what to do and what not to do."
Lynn Munday - Forecast Flow

"Even the most experienced sales person would get inspiration and new ideas, and those who charge an hourly or day rate could well transform the way they do business."
Ann Hawkins - The Inspired Group

"These methods ensure the client will agree that the fees represent great value for the service that will be provided. They've probably decided to buy before the prices are even discussed!"
Paul Forsythe - Alemare Solutions

"Packed with first class ideas to make you think really hard, and no padding!  The notions behind creating value and compelling marketing messages are really excellent.  Highly recommended."
Jonathan Wainwright - FCG Consultancy

"A synthesis of best advice, logically presented, fastidiously organised, and amusingly delivered.  Spruces up my sales skills!"
Charles Vasey - Charles Vasey & Co

"I've picked up practical strategies for implementing lots of ideas and processes, as well as looking on my business in a completely different way.  First rate!"
Garry Mumford - Insight Associates

"Indispensible for the ongoing success of my business.  The techniques for Sales and Marketing have had a great impact.  I have been able to plan a process for achieving my goals, and the confidence to put it into action."
Alan Jones - Nerostorm

"David Winch's material is having a great effect on the culture, attitudes, procedures and profits within our company.  We have been presented with a new sales process to implement, in the form of a journey which is more 'value added' and definitely 'leaner' than what we have done for years."
Nick Scott – Lean Ideas