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Sales Language The language you use should appeal to customers and make meanings clearer and unambiguous, so listen to the language the customer is using and try to use it yourself. Part of convincing the customer to buy from you rather than from a competitor is your communication of the sincerity with which you believe in what you are selling. And whilst analogies are extremely useful in getting points and explanations across, using inappropriate analogies will be counter-productive. So there is no 'Sales Language', no 'Sales English', no 'Marketing Language' even, that magically makes people buy from you! In the context of a sale language is dictated by the way the prospective customer prefers to communicate. The best advice, however, when it comes to Sales Language is, "Talk less, sell more!" Free Help and Advice from David Winch
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Sales Help The best results come when the Sales function is an integral part of a well-planned overall Marketing strategy - Help is at hand! |
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Sales Sales is an important part of the overall 'spectrum' of Marketing activities. |
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Pricing How do you set your prices? Is it cost plus? By comparison with what your competitors are charging? Or do you sell your time at a fixed price per hour or per day? |
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Deal Making Sales is not a zero-sum game. For every winner, there does not have to be a loser. The best deals leave both parties winning. |
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Telephone Sales The Telephone is a powerful Sales tool in educated hands! |
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Negotiation Skills A price ticket is technically an invitation to trade. Outside of retail, many prices are arrived at after a discussion called a negotiation. |
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Account Management Keeping customers is far less costly than getting new ones, so get good at looking after them. |
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