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Practical Help to Grow Your Business
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Telephone Sales
Free Help and Advice from David Winch
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Sales Help
The best results come when the Sales function is an integral part of a well-planned overall Marketing strategy - Help is at hand!
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Sales
Sales is an important part of the overall 'spectrum' of Marketing activities.
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Sales Language
Sales language should be 'customer-speak' not 'me-speak', sales jargon, clichés or outdated analogies.
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Pricing
How do you set your prices? Is it cost plus? By comparison with what your competitors are charging? Or do you sell your
time at a fixed price per hour or per day?
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Deal Making
Sales is not a zero-sum game. For every winner, there does not have to be a loser. The best deals leave both parties winning.
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Negotiation Skills
A price ticket is technically an invitation to trade. Outside of retail, many prices are arrived at after a discussion called a negotiation.
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Account Management
Keeping customers is far less costly than getting new ones, so get good at looking after them.
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