The Customer Journey


		Practical Help to Grow Your Business
Sales and Marketing The Professional Adviser About Us Contact Us Home	The Customer Journey If a prospective customer cannot see a clear path to the next step of their journey, they will be hesitant to leave the 'comfort zone' they are currently in. Fairly obviously, the coldest of cold prospects will never have heard of you, your products, your services and the great value you can bring to them, their lives and their businesses. Equally obviously, the best customer you can possibly have buys large amounts very often, and is so enamoured of you that they not only tell all their friends but shout the message from the roof tops to the rest of the planet. The conundrum is how to get every prospect from the state of ignorance (of your existence) to being an evangelist, without undue personal involvement or huge commitment of resources. By acquiring a knowledge of the seven essential steps of the Customer Journey - a sequence of 'stepping stones' that allow prospects to journey across this metaphorical river - businesses are able to generate highly qualified sales leads, convert them to high lifetime-value customers, and have a large proportion of their future prospecting done for them at little or no cost. Free Help and Advice from David Winch Sign up now to be up to date with - and take full advantage of - the available advice on The Customer Journey for B2B SMEs. Fill in your details and start receiving my FREE, regular bulletin. First Name: Last Name: E-Mail: Ask me your Sales and Marketing questions. [Optional] I'll answer them in my blog. By filling in your details above you agree to receive emails from David Winch. We will contact you to keep you appraised of developments in the business world and Sales and Marketing in general and at David Winch in particular. You can unsubscribe or opt-out at any time. Rest assured we won't in any circumstances share or sell your data with anyone. We detest spam just as much as you.		21st Century Sales & Marketing Stop Wasting Money, Invest in Profitable Strategies, and Avoid Disappointing Sales and Profits Read More
			Rapport Building If relationships are crucial to 21st century sales, then building rapport with prospects is crucial to those relationships. And rapport building can be learned. Read More
			Trust Building People say that it takes time to build trust - Well it only does if you let it! Read More
			Stop Wasting Money More money is wasted on inappropriate Marketing than on any other human activity outside of Government. Read More

Our Anti-Spam and Cookie Policy Copyright ©2012 David Winch All rights reserved.