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Stop Wasting Money Most small businesses waste money. For most small business, advertising simply does not work, so you have to be ruthless and immediately stop any advertising that is not producing profits for you! Even if all your competitors do it, this doesn't mean they're right! If it's not producing measurable profits, it's just wasting money! If you are not a large, probably multi-national corporation, 'brand awareness' in isolation is a total waste of money! If it's going to work at all for the small business, you have to do brand awareness on the back of lead generation. And you need to monitor most carefully whether each and every lead generation activity is working for you. Free Help and Advice from David Winch
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21st Century Sales & Marketing Stop Wasting Money, Invest in Profitable Strategies, and Avoid Disappointing Sales and Profits |
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The Customer Journey Prospects need to see a clear route to their objective, and you to yours! |
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Rapport Building If relationships are crucial to 21st century sales, then building rapport with prospects is crucial to those relationships. And rapport building can be learned. |
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Trust Building People say that it takes time to build trust - Well it only does if you let it! |
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