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Laws of Marketing Others, in other fields, have observed and concluded too, and postulated Laws of their own to explain and predict behaviour in their own areas of specialism - For example there are certain Laws of Business. Marketing is no exception. There are Laws, or rules of Marketing too. Please let me clarify. I am not talking about criminal or civil laws here. Nor is this about the ethics of Marketing or a code of Marketing conduct. Although there are a relatively large number of these Laws of Marketing, knowledge of them and the resulting knowledge that you are not attempting to break them, will guide any organisation's Marketing towards its goals. By embracing the Laws of Marketing, businesses are able to back certain winners, stop chasing impossible goals, minimise the likelihood of competitors chasing the same order, and take business away from the few competitors that remain. Free Help and Advice from David Winch
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Marketing Tips Free ideas to help you improve your Marketing are available from our Marketing Advice area. Read More |
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Marketing Tutorial Marketing can be taught. When you learn more about how to go about it in one of the right ways, your business will improve. Read More |
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Marketing Guide Ideas to help you improve your Marketing strategy. Read More |
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Marketing Planning Planning your Marketing and creating a Marketing Plan are not necessarily synonymous. Read More |
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Product Marketing Knowing who your customers are, what they want, how they want to buy it, and supplying it, is the specialism of Product Marketing. Read More |
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Promotion Advice Promotion is a Marketing specialism. It's what people generally mean when they incorrectly use the term 'Marketing'. Better, more effective promotion means more business for less investment. Read More |
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Marketing Examples A few case studies from which you might gain ideas to help you improve your Marketing. Read More |
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