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Marketing Examples
I recently ran a short series of workshops, aimed at helping Business Advisers who'd never been involved in Sales and Marketing, to make their own appointments.
One of the areas I stressed was the absolute necessity of being able to clearly and succinctly articulate what you do, who you do it for, and the good
they get out of having you do it.
Some of the attendees are now doing this a lot better.
"The BPAS Group assists companies who realise that their systems and procedures perhaps aren't as effective as they might be. As improvements
get introduced, businesses are able to retain more of their income whilst reducing the risk of orders, customers and even reputation being lost."
David, I thought you might like my new elevator pitch. Good teacher you see!
Everyone on the workshops said they greatly enjoyed the course, that they'd learned what they'd needed to and that they will certainly use the ideas and
information. All said the course would greatly affect their own attitudes and outlook, and their own efficiency.
Getting a new client starts with a first meeting - But first you have to get that first meeting! You can buy Appointments ready made,
'off the peg'; you can pay someone to make them just for you, 'bespoke'; or you can cut out the middle man and make them yourself!- If you
think it's hard to pick up the phone and call a stranger, by the end of this day you'll have changed your mind!
- If you think it takes hundreds of
calls and many hours to make one appointment, you'll think differently by the end of this workshop.
- You'll be shown how to adapt and use ideas that
work, even if you've no experience of Sales or Marketing.
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Marketing Tips
Free ideas to help you improve your Marketing are available from our Marketing Advice area.
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