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  Practical Help to Grow Your Business  




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Promotion Advice
Promotion - The act of furthering the growth or development of something ; especially the furtherance of the acceptance and sale of merchandise - Merriam Webster's Online Dictionary

Promotion - The activities associated with communicating your Marketing messages to your ideal customers in compelling ways - My definition!

In considering purely Promotion advice, we need to realise that Promotion is being taken out of context.  We must be confident in assuming that the Marketing messages have been well-crafted; defining the ideal customer, having a product or service that meets the wants of the ideal customer, articulating the unique ways in which the product or service meets these wants.

In this context Promotion is about using the optimum mix from the many channels available to make ideal customers aware of and familiar with the ways your product relieves the pains and anxieties caused by its absence.

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