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Practical Help to Grow Your Business
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Getting Started in Business
All too often the realisation that professional business advice is available, and more crucially taking advantage of it, does not occur until after the business
actually starts. "I've been to the bank, borrowed as much as they'll lend me, spent it, and now I need help," is not as uncommon as you might think!
Advertising salespeople are paid to sell advertising space; printers can only charge you for what they print; and stationers can make more profit from
bespoke work like letterheads and compliments slips. Business owners should spend money because they know it's correct to do so, because they already know
how they will measure the return and can compare it to their goals. They should not spend money just because someone told them they should!
"More money is wasted on inappropriate Marketing than on any other human activity outside of Government," say Al Reis and Jack Trout in their book,
The 22 Immutable Laws of Marketing.
By seeking professional advice, and developing sensible strategies and action plans, you can severely limit the risk of your new business failing and
set out on the right road to profit, starting then and there. The advisors might even prevent you starting a business guaranteed to have no
hope. Reputable business advisors remember that they were in your position once and will do their utmost to help you, for a fee that represents sensible
value for you.
More Free Help and Advice from David Winch
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Financial Profits
Just in case you only know how to focus on non-financial profits, here's some assistance on the money side.
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Customer Centricity
The customer will continually be asking themselves, "What's in it for me?" Your promotional and sales activities should be continually answering that question, from a position of understanding.
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Help for Managers
Great 'doers' don't necessarily make good managers. Learn how to step away from personal involvement, how to delegate, and how to get the
best out of people.
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Appointment Making
You can buy Appointments ready made, 'off the peg'; you can pay someone to make appointments just for you, 'bespoke'; or you can cut out the middle man
and make appointments yourself!
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Networking
Personal recommendations are the easiest leads to turn into business, and business networking, when done well, can be a great source of referrals.
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Buying Tips
Businesses have suppliers too, so why not get good at buying as well as Marketing and Selling!
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Ways of Working
You can obtain our help in a way that best suits you.
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Copyright ©2012 David Winch
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